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Open the doors to a world
of excellence,
creativity and
passion.
打開通往卓越、創意和熱情世界的大門
00
全球 20 個市場
000M+
5千5百萬個讀者
About
GQ TAIWAN
GQ TAIWAN
讀者輪廓 DEMOGRAPHICS
GQ Magazine
55K
發行量
21.0 x 28.5 cm
尺寸
30y
- 49y
讀者年齡
800K - 1.2M
讀者年收入
讀者輪廓 DEMOGRAPHICS
GQ.com
3.5M
月平均造訪
2.9M
月平均用戶量
31%
25y - 34y
23%
35y - 44y
用戶年齡
57%
43%
性別比
讀者輪廓 DEMOGRAPHICS
-
Likes
990 K -
Male
45 % -
Age
25-34y (45%)
-
Subscribers
1.5 M -
Male
77 % -
Age
18-24y (29%)
25-34y (39%)
-
Followers
450 K -
Male
68 % -
Age
25-34y (72%)
-
Friends
182 K -
Male
68 % -
Age
25-34y (28%)
35-44y (43%)
Social
Ad Rates
GQ TAIWAN
GQ TAIWAN
平面價目 PRINT RATES
GQ
| Date of Issue： |
| ON SALE DATE | ISSUE |
|---|---|
| 2026/01/15 | No.1 特刊 |
| 2026/03/02 | No.2 321 |
| 2026/04/28 | No.3 322 |
| 2026/06/29 | No.4 323 |
| 2026/08/27 | No.5 324 |
| 2026/09/29 | No.6 325 |
| 2026/11/26 | No.7 326 |
| Circulation： | 55,000 / per Month |
| Subscribers： | 30,000 |
平面價目 PRINT RATES
| Position / Frequency FREQUENCY DISCOUNT RATE |
1 - |
x6 5% |
x12 10% |
x18 15% |
x24 20% |
x36 25% |
|---|---|---|---|---|---|---|
| Gate Fold | $600,000 | - | - | - | - | - |
| 1st Double Spread | $270,000 | $256,500 | - | - | - | - |
| 2nd Double Spread | $250,000 | $237,500 | - | - | - | - |
| 3rd Double Spread | $240,000 | $228,000 | - | - | - | - |
| 4th Double Spread | $230,000 | $218,500 | - | - | - | - |
| 5th DPS | $220,000 | $209,000 | - | - | - | - |
| Double Spread before TOC | $210,000 | $199,500 | $189,000 | $178,500 | - | - |
| Single Page facing TOC | $120,000 | $114,000 | $108,000 | $102,000 | - | - |
| Single Page facing Masthead and Editor | $110,000 | $104,500 | $99,000 | $93,500 | $88,000 | $82,500 |
| Single Page facing POINT OF VIEW(TOP5) | $105,000 | $99,750 | $94,500 | $89,250 | $84,000 | $78,750 |
| Double Spread between TOC & POINT OF VIEW | $210,000 | $199,500 | $189,000 | $178,500 | $168,000 | $157,500 |
| Single Page Facing POINT OF VIEW | $100,000 | $95,000 | $90,000 | $85,000 | $80,000 | $75,000 |
| Single Page between POINT OF VIEW and 1/3 | $99,000 | $94,050 | $89,100 | $84,150 | $79,200 | $74,250 |
| R.O.P Single Page betweeen 1/3 and 1/2 | $94,000 | $89,300 | $84,600 | $79,900 | $75,200 | $70,500 |
| R.O.P Single Page after 1/2 | $89,000 | $84,550 | $80,100 | $75,650 | $71,200 | $66,750 |
| Back Cover | $255,000 | - | - | - | - | - |
IN NTD (NET)
單頁尺寸:21.4.0x28.9 cm | 跨頁尺寸:42.4x28.9 cm
Gate Fold尺寸: G1 19.7 cm / G2 19.7 cm / G3 20.7 cm / G4 20.3 cm+0.7白邊）x 28.5 cm
* 出血0.4 cm
Premium Position booking note : Gate Fold , Back Cover, 1st DPS 取消訂版須於上刊月份 6 個月前告知，其他特版則 3
個月前可接受異動，未達通知時間無法上刊，需支付全額費用。
別冊價格 PRINT RATES
| Position / Frequency FREQUENCY DISCOUNT RATE |
1 - |
x6 5% |
|---|---|---|
| Cover | $300,000 | - |
| 1st Double Spread | $160,000 | $152,000 |
| 2nd Double Spread | $140,000 | $133,000 |
| 3rd Double Spread | $130,000 | $123,500 |
| Double Spread | $125,000 | $118,750 |
| Single Page | $70,000 | $66,500 |
| Back Cover | $150,000 | - |
IN NTD (NET)
單頁尺寸:17.0x23.5 cm
跨頁尺寸:34.0x23.5 cm
* 出血0.2 cm
DIGITAL AD
HIGHLIGHTS
數位廣告 五大亮點
- High Impact Modules 多媒互動
- Page Exclusive Ads 頁面獨家
- Native Ads 原生廣告
- Audience Segmentation 精準分眾
- Video Advertising 影音串流
廣告邏輯 THE LOGIC
1
All Site Takeover
GQ Taiwan 官網所有版位由單一廣告主全面投放。
GQ Taiwan 官網所有版位由單一廣告主全面投放。
2
Homepage Takeover
GQ Taiwan 首頁包版，搭配至少 1 組 Category Sponsorship 廣告。
GQ Taiwan 首頁包版，搭配至少 1 組 Category Sponsorship 廣告。
3
Category Sponsorship
頻道首頁以及文章內頁包版。
頻道首頁以及文章內頁包版。
4
ROS Page Takeover
以 CPM 為基準之單篇文章（不指定）內容包頁廣告。
以 CPM 為基準之單篇文章（不指定）內容包頁廣告。
5
Run - of - Site(ROS)
以 CPM 為基準輪替投放之廣告。
以 CPM 為基準輪替投放之廣告。
* 新網站採用響應式頁面，廣告投放將不再有載具之分。
** 5 個頻道頁包含：Fashion、Entertainment、Life、Gadget 和 Better Men。
*** ROS Page Takeover 單日可受理至多 3 位廣告主。
**** 廣告主可額外付費使 ROS 輪替版位之精準分眾功能。
Premium Position booking note : 訂版取消或異動須於上線前 75 天通知，未達通知時間無法上刊，需支付全額費用。
包版版位 TAKEOVER & CATEGORY SPONSORSHIP
| Channel | Period | Price | Estm. Imps | CPM | Note |
|---|---|---|---|---|---|
| ALL Site Takeover | 1 Day | $260,000 | 466,600 | $557 | |
| 3 Day | $741,000 | 1,399,800 | $529 | ||
| Homepage Takeover | 1 Day | $20,000 | 3,700 | $5,405 | |
| 3 Day | $57,000 | 11,100 | $5,135 | ||
| Fashion Category Sponsorship | 1 Day | $43,000 | 87,000 | $494 | |
| 3 Day | $122,550 | 261,000 | $470 | ||
| Entertainment Category Sponsorship | 1 Day | $70,000 | 153,300 | $457 | |
| 3 Day | $199,500 | 459,900 | $434 | ||
| Better Men Category Sponsorship | 1 Day | $22,000 | 48,600 | $453 | |
| 3 Day | $62,700 | 145,800 | $430 | ||
| Life Category Sponsorship | 1 Day | $41,000 | 88,400 | $464 | |
| 3 Day | $116,850 | 265,200 | $441 | ||
| Gadget Category Sponsorship | 1 Day | $42,000 | 85,600 | $491 | |
| 3 Day | $119,700 | 256,800 | $466 |
* 以上報價不含稅。
* 以上均包含5組基礎廣告尺寸。
* High-impact Format 廣告及GQ代製廣告將收取額外費用。
* Premium Position booking note : 訂版取消或異動須於上線前 75 天通知，未達通知時間無法上刊，需支付全額費用。
輪播版位 RUN OF SITE
| Channel | CPM | Buying Metric | |||
|---|---|---|---|---|---|
| Run-of-Site (ROS) Page Takeover | $454 | The minimum spend per day is $70,000Extra 20% for Audience Segment ($545) | |||
| Channel | Format | Size | CPM | Buying Metric | |
| Run-of-Site (ROS) Standard Banner | Square | Edge to edge 1:1 | $400 | The minimum spend per day is $15,000 Continuous 3-day and over 5% off Continuous 7-day and over 10% off Extra 20% for Audience Segment |
|
| Hero (M) | 320x100 | $400 | |||
| MPU | 300x250 | $150 | |||
| Double Sky | 300x600 | $200 | |||
| Leaderboard | 728x90 | $100 | |||
| Billboard | 970x250 | $200 | |||
| Run-of-Site (ROS) High-impact Format |
Interscroller | 300x600 | $360 | ||
| Wallpaper | 1280x720 | $400 | |||
| Canvas Video | Edge to edge | $687 | |||
| Channel | Price | Imps | CPM | Buying Metric |
|---|---|---|---|---|
| Run-of-Site (ROS) Native Ad | $20,000 | 66,667 | $300 |
Requirement : tied up with Advertorial Content package Period : 2 weeks from start date |
* 以上報價不含稅。
* High-impact Format廣告及GQ代製廣告將收取額外費用。
Premium Position booking note : 訂版取消或異動須於上線前 75 天通知，未達通知時間無法上刊，需支付全額費用。
廣告格式 ROS FORMATS & SIZES
Square
Hero (M)
MPU
Double sky
Leaderboard
Billboard
Interscroller
Wallpaper
| Banner Type | Format | Size | Mobile | Desktop | Tablet |
|---|---|---|---|---|---|
| Standard | Square | Edge to Edge 1:1 | V | ||
| Hero (M) | 320x100 | V | |||
| MPU | 300x250 | V | V | V | |
| Double Sky | 300x600 | V | V | V | |
| Leaderboard | 728x90 | V | V | ||
| Billboard | 970x250 | V | |||
| High Impact Format | Interscroller | Full Screen Responsive Ad (9:16) | V | ||
| Wallpaper | 1280x720 | V | |||
| Canvas Video | Edge to Edge | V | V | V |
精準分眾 SPIRE GLOBAL OFFERING
SPIRE Global 是康泰納仕集團的第一方受眾數據精準投放平台，整合網站瀏覽行為興趣偏好、紙本雜誌訂閱、社群及電商資料，為廣告主鎖定高價值讀者，開創潛在商機。
- 快速的受眾應用：提供可立即使用的 11 組精準分眾，滿足絕大部分的應用場景
- 客製化受眾服務：提供客製受眾服務，針對廣告主的品牌及活動目標提供細緻的應用
- 跨渠道接觸受眾：第一方數據投放可應用至站內 Display & Video 廣告及社交廣告平台
- 全球性架構及洞察：SPIRE 整合康泰納仕全球市場，服務國際廣告投放需求
SPIRE Global 的優勢：
FASHION FORWARD
WOMEN / MAN
EARLY
ADOPTERS
LUXURY
ENTHUSIASTS
INTERIOR DESIGN
SEEKERS
LUXURY
TRAVELERS
ARTS &
CULTURE FANS
BEAUTY & WELLBEING
ENTHUSIASTS
JEWELRY & WATCH
ENTHUSIASTS
WEDDING
PLANNERS
FOODIES
影音頻道廣告 YOUTUBE
Bumpers
不可略過 6 秒影片，高觀看完成率
Non-skippable
15 秒不可略過影片，觀看最佳效率化
Skippable
5 秒後可略過影片，最大化觸及用戶
- 提前預定曝光流量，做品牌強勢擴散
- 指定廣告出現位置（ 如：Pre-roll 首個廣告版位 ）
| Position | CPM |
|---|---|
| Bumpers | $200 |
| Skippable | $250 |
| Non-Skippable | $350 |
| Position | Period | Price($NTD) |
|---|---|---|
| Sponsorship | 3 Day | $60,000 |
| Sponsorship | 7 Day | $140,000 |
*以上報價不含稅
** 點此了解相關廣告規格
以上價格每季因應旺季調整
串流影音廣告 O&O INSTREAM
Desktop
Mobile
Player AI 自動播放與報導相關或康泰納仕集團自製影音內容，品牌廣告以串流影音形式出現，讓網友體驗沈浸式閱讀樂趣。
| Ad placement | Ad spec | CPM ($NTD) | |
|---|---|---|---|
| By Impression | Skippable Ad | 5s (Max 30s suggested) |
$218 |
| Skippable Ad | 6s | $200 | |
| Non-Skippable Ad | 15s | $350 | |
| Non-Skippable Ad | 30s | $400 | |
| 100% SOV | Sponsorship |
5s skippable 6s, 15s, 30s non-skippable |
$530 |
* Ad placement includes skippable and non-skippable, ranging from 5s to 30s.
** An additional 30% charge will be applied for audience targeting.
CPM每季因應旺季調整
Premium Position booking note : 訂版取消或異動須於上線前 75 天通知，未達通知時間無法上刊，需支付全額費用。
LINE MARTECH
|
|
|
|
| 單則Post | 圖文選單 | 圖文選單+遊戲模組 | |
| Content | 單則方形Post*1 | 下方多格式選單*1 | 多格式圖文選單入口*1 LINE遊戲模組設計*1 |
| Unit | 1則 | 1週 | 1週 |
| Rate | $60,000 | $180,000 | $300,000 起 |
| Note |
1.需搭配廣編專案，無單賣 2.連結廣編或合作event site、影片 |
1.專案金額需達50萬以上方可加價購 2.可連結廣編亦可導外，導外限一格 |
專案金額需達80萬以上方可加價購 |
內容合作 ADVERTORIAL CONTENT
|
|
|
|
|
| 圖文整合 | 客製廣編 | 客製影音 | ||
| Content | 圖文報導 * 1 Facebook * 1 原生廣告 * 1 (150K impression guaranteed) |
動態廣編 * 1 Facebook * 1 原生廣告 * 1 (150K impression guaranteed) |
客製報導 * 1 Facebook * 1 Line Post * 1 原生廣告 * 1 (150K impression guaranteed) |
特製影音 * 1 Facebook * 1 |
| Rate | $150,000 (net) | $180,000 (net) | $250,000 (net) | $250,000(net) 起
|
| KPI |
文章PV約 18,000-20,000 FB觸及人數約 100,000 |
文章PV約 22,000-25,000 FB觸及人數約 100,000 |
||
| Note |
此方案包含： 廣編撰文：約800-1200字 ※由客戶提供圖片&文字資料 |
此方案包含： 廣編撰文：約800-1200字 商品拍攝：3cut/4hr內 ※若需model、妝髮、造型等另計 |
* 此報價為社內影音部拍攝，如需外發拍攝團隊，另依內容估價。 | |
動態廣編 Interactive Native Articles
動態廣編是數位廣編的內容升級服務，提供多樣且豐富的互動創意模組，結合 Conde Nast 故事編輯力，打造高沈浸感的閱讀互動體驗，內容行銷再進化！
- 多種互動創意模組可立即套用
- 靈活的模組設計滿足客製化需求
- 編輯風格維持 Condé Nast 一致調性
- UI 優化於所有裝置介面完美呈現
Key Features
- 提升 +16% 文章停留時間
- 提升 +17% 文章閱讀長度
Proven Performance
動態廣編 Interactive Native Articles
How It Works
選擇版型及創意立即套用，或是完全客製化，並嵌入至一般廣編文章中
選擇版型立即套用
↓
-
SHOPPABLE GALLERY -
SPECS + FEATURES -
CLICK TO FLIP
- Interactive Native Article 動態廣編 *1
- Facebook *1
- 原生廣告 *1 (10K impression guaranteed)
價格含動態廣編模組製作 (推廣期間 simple/ medium/ complex 製作皆以 simple tier 收費) 並搭配原生廣告
精彩案例 Brand Event
CONTACTS
Account Service Director
Evan Tseng
Senior Account Service Manager
Aki Lu
Assistant Account Service Manager
Jocelyn Lee
Account Service Supervisor
Jessie Ho
Account Service Executive
Eddie Chen｜Kevin Teng｜Hans Wu
For any inquiries or questions, please contact us at advertising@condenast. or (02)2732-8899#322.